Douglas Shire
Economic Development Strategy 2021-2024

This Economic Development Strategy (the Strategy) provides the overarching strategic direction for economic development in the Douglas Shire Council Local Government Area (LGA).

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Draft Douglas Economic Development Strategy

In adopting the Douglas Shire Economic Development Strategy, Council recognises that achieving the desired outcomes will require a commitment of financial resources and specialist skills from several groups and organisations within the community.

Although Council will implement and monitor the strategy, delivery will be the result of a collaborative approach implemented over four years. The strategy:

  • Will be an important part of Council’s decision-making framework
  • Recognises a whole of Council approach to economic development
  • Sets a clear and measurable action plan to monitor Council’s efforts and progress towards economic diversification and prosperity.

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Priority drivers of economic growth

The tourism and agricultural sectors have been and will continue to be major contributors to Douglas Shire’s gross regional product, creating job opportunities for the 12,000 residents who call the region home and supporting the hundreds of thousands of people who visit each year.

It’s the intention of this Strategy to recognise the contribution of these established industries, while building resilience and broadening the economic structure of the Douglas Shire.

Seeking an economy that is thriving, growing and diverse the following three priority areas provide the overarching strategic direction for economic growth in the region:


Diversify and expand the tourism offering


Diversify and innovate in agriculture


Targeted growth of Shire's population

Supporting priorities

Underpinning Council’s priority drivers are five interconnected areas of focus, each playing an essential role in establishing a supported and thriving business environment.


Provide infrastructure that connects people, enhances liveability & supports business


Develop an innovation culture across business & the community

Indigenous Economy

Build direct links between our indigenous community & the economy

Environmental & Social Links

Ensure environmental & social links to the economy are strengthened & maintained

Business Support

Reduce red tape & improve business support