A NEW town entry sign is giving visitors a friendly welcome to Port Douglas.

Douglas Shire Council recently installed a ‘Welcome to Port Douglas’ sign, showcasing the beautiful Four Mile Beach, on the road leading into the resort town.

Council worked closely with Department of Transport and Main Roads to deliver the project.

Douglas Shire Mayor Michael Kerr said the welcome signage was a fitting welcome to visitors and returning residents.

“After many years, it is really fantastic to give our vibrant town a suitable entry statement,” he said.

“These types of projects go a long way to promoting town pride.

“Council continues to look at ways to beautify our towns and improve the visitor experience.”

Tourism Port Douglas Daintree (TPDD) CEO Tara Bennett said town entry signs helped celebrate a destination.

“Visual signage helps create a sense of place and instil community pride,” she said.

“The new ‘Welcome to Port Douglas’ signage provides a more fitting welcome to our friendly little town.”

Council also installed signs at Mossman and Daintree Village featuring Eastern Kuku Yalanji artwork.